Arnoldo Obando
Graphic Designer/Social Media Specialist

My education and experience in Graphic Design make me keenly aware of the requirements of today's visually dominant Social Media landscape. What creative problem can I solve for you today?

Professional Experience

February 2016 – August 2017

Director of Branding and Marketing
  • Create and maintain brand compliant, cohesive marketing campaigns across multiple platforms
  • Evaluate possible new marketing opportunities
  • Coordinate with 3rd parties to maintain brand integrity
  • Delegate marketing projects internally and through outside vendors
  • Copywriting
  • Maintain compliance in the appearance of all company print and electronic materials

July 2015 – February 2016

First American Title Insurance Company
Associate Marketing Specialist
  • Perform some post production on client images (color correction, cropping, remove backgrounds, alignment correction, and more)
  • Populate client information into pre-existing Adobe InDesign templates for flyers, brochures, postcards and more
  • Populate client images into pre-existing Adobe InDesign templates for flyers, brochures, postcards and more
  • Develop new templates that adhere to brand standards for both clients and First American Title
  • Answer client questions and working with clients directly to solve their creative problems
  • Create print ready files that meet specific vendor requirements as well as client’s needs
  • Work directly with outside vendors to ensure fulfillment and delivery of marketing materials to clients
  • Copywriting
  • Assist clients with other marketing needs on a case by case basis.

January 2000–Present

Graphic Designer/Social Media Specialist
  • Develop creative visual solutions for unique marketing problems
  • Interface with clients
  • Create and/or update branding
  • Business collateral design
  • Marketing pieces
  • Online graphics creation
  • Social media business consulting
  • Social media content marketing
  • Blogging
  • Copywriting

February 2013–February 2015

Social Media Senior
  • Developed Social Media Marketing Strategy
  • Content Curating for client social media feeds
  • Scheduled postings for client social media channels
  • Created Images to support social media postings
  • Hootsuite
  • ShortStack
  • Copywriting
  • Press Releases
  • Blogging
  • Created images to support blog posts
  • Developed an annual marketing calendar for clients

January 2010–February 2013

Medina Communications Corp.
Graphic Designer/Social Media Specialist
  • Developed creative solutions to client marketing, advertising, branding, and social needs by asking questions, listening to client responses and determining a proper course of action
  • Maintained a constant and open line of communication between myself and client(s) and addressed client questions and concerns regarding collateral if/when they arose
  • Ensured products were delivered according to project deadlines and in compliance to established guidelines
  • Researched, purchased, & maintained stock photography library
  • Stayed up to date on current visual marketing and advertising trends
  • Created & updated print ads
  • Created & Updated digital ads, Web banners, and Social Media ad graphics
  • Created & Updated social media graphic collateral for multiple social platforms (Facebook, Twitter, Foursquare)
  • Copywriting
  • Copywriting for social media
  • Created & Updated print collateral
  • Created custom logo marks, brand identities for new or evolving businesses
  • Maintained brand standards in all creative collateral for various clients
  • Developed naming conventions, workflow protocols, & archiving practicesAdditional Duties:
  • New Technology Analyst
    • Evaluated social media platforms and made recommendations based on findings
    • Researched and implemented new hardware and software packages for the company to improve workflow and backup capabilities
  • Computer Technician
    • Maintained company computers
    • performed system upgrades both hardware and software

November 2007–December 2008

Sharper Agent, LLC
Jr. Graphic Designer
  • Located & downloaded appropriate images from stock photo libraries
  • Replaced out of date images in marketing pieces
  • Updated and redesigned outdated marketing pieces
  • Maintained company standards in image use and piece design

January 2007–November 2007

Sharper Agent, LLC
Customer Service Representative
  • Answered customer questions
  • Walked clients thru different aspects of Sharper Agent’s products
  • Setup and maintained client accounts
  • Updated/maintained the company knowledge base system

August 2006–November 2006

Auto Latino Magazine
Graphic & Layout Artist
  • Imported digital images from cameras and other digital media
  • Prepared images for print, including color correction and CMYK formatting
  • Input images into magazine layout using Quark Xpress
  • Created layouts for new client advertising

July 2009 | 3.896 G.P.A.

Bachelor of Arts Degree
Advanced Interactive Computer Graphic Design

November 2007

Associate's Degree
Interactive Web Design