Arnoldo “AJ” Obando

Graphic Designer, Social Media Specialist, Branding & Marketing Director, and All Around Creative

16510 Drexel St Omaha, NE 68135
www.ArnoldObando.com
aj@arnoldobando.com
720.298.4863

PDF Resume

 

My education and experience in Graphic Design make me keenly aware of the requirements of today’s visually dominant Social Media landscape. What creative problem can I solve for you today?

EMPLOYMENT HISTORY

Creative Consultant

Freelance
January 2000 —Present

  • Develop creative visual solutions for unique marketing problems
  • Interface with clients
  • Create and/or update branding
  • Business collateral design
  • Marketing pieces
  • Online graphics creation
  • Social media business consulting
  • Social media content marketing
  • Blogging
  • Copywriting

Director of Marketing

Green Dragon
January 2018 — May 2018

  • Developed a consistent brand voice
  • Assembled and oversaw a team of 4
    • Marketing Coordinator
    • Special Projects Coordinator
    • (2) Graphic Designers
  • Art Directed print and electronic media campaigns
  • Worked Closely with Director of Operations and Ops team to develop and implement marketing campaigns
  • Implemented in-house email marketing
  • Reported directly to the president & principles of the company
  • Negotiated media buys with vendors
  • Developed a year-long marketing campaign for retail locations
  • Led a brand refresh for the company
  • Worked with outside copywriters to develop timely written content for publishing on company WordPress site
  • Photography
    • E-commerce
    • Social media images
    • Custom imagery for marketing pieces

Director of Branding and Marketing

STRAINWISE®
February 2016 — August 2017

  • Create and maintain brand compliant, cohesive marketing campaigns across multiple platforms
  • Evaluate possible new marketing opportunities
  • Coordinate with 3rd parties to maintain brand integrity
  • Delegate marketing projects internally and through outside vendors
  • Copywriting
  • Maintain compliance with the appearance of all company print and electronic materials

Associate Marketing Specialist

First American Title Insurance
July 2015–February 2016

  • Image Post-Production
    • Color correction
    • Cropping
    • Background removal
    • Alignment correction
  • Populate client information and images into pre-existing Adobe InDesign templates for flyers, brochures, postcards and more
  • Develop new templates that adhere to brand standards for both clients and First American Title
  • Answer client questions and working with clients directly to solve their creative problems
  • Create print-ready files that meet specific vendor requirements as well as client’s needs
  • Work directly with outside vendors to ensure fulfillment and delivery of marketing materials to clients
  • Copywriting
  • Assist clients with other marketing needs on a case by case basis.

Social Media Senior

SOAPOINT Graphics
February 2013–February 2015

  • Developed a social media marketing strategy
  • Content curation for client social media feeds
  • Scheduled postings for client social media channels
  • Created Images to support social media postings
  • Hootsuite
  • ShortStack
  • Copywriting
  • Press Releases
  • Blogging
  • Created images to support blog posts
  • Developed an annual marketing calendar for clients

Graphic Designer/Social Media Specialist

Medina Communications Corp.
January 2010 — February 2013

  • Developed creative solutions to client marketing, advertising, branding, and social needs by asking questions, listening to client responses and determining a proper course of action
  • Maintained a constant and open line of communication between myself and client(s) and addressed client questions and concerns regarding collateral if/when they arose
  • Ensured products were delivered according to project deadlines and in compliance with established guidelines
  • Researched, purchased, & maintained stock photography library
  • Stayed up to date on current visual marketing and advertising trends
  • Created & updated print ads
  • Created & Updated digital ads, Web banners, and Social Media ad graphics
  • Created & Updated social media graphic collateral for multiple social platforms
    • Facebook
    • Twitter
    • Foursquare
  • Copywriting
  • Social Media Posting
  • Created & Updated print collateral
  • Created custom logo marks, brand identities for new or evolving businesses
  • Maintained brand standards in all creative collateral for various clients
  • Developed naming conventions, workflow protocols, & archiving practices

Additional Duties

  • New Technology Analyst
  • Evaluated social media platforms and made recommendations based on findings
  • Researched and implemented new hardware and software packages for the company to improve workflow and backup capabilities
  • Computer Technician
  • Maintained company computers
  • Performed system upgrades both hardware and software

Jr. Graphic Designer

Sharper Agent, LLC
November 2007 — December 2008

  • Located & downloaded appropriate images from stock photo libraries
  • Replaced out of date images in marketing pieces
  • Updated and redesigned outdated marketing pieces
  • Maintained company standards in image use and piece design

Customer Service Representative

Sharper Agent, LLC
January 2007 — November 2007

  • Answered customer questions
  • Walked clients thru different aspects of Sharper Agent’s products
  • Setup and maintained client accounts
  • Updated/maintained the company knowledge base system

Graphic & Layout Artist

Auto Latino Magazine
August 2006 — November 2006 (3 months)

Imported digital images from cameras and other digital media
Prepared images for print, including color correction and CMYK formatting
Input images into magazine layout using Quark Xpress
Created layouts for new client advertising

 


EDUCATION

Platt College-Aurora, CO

Bachelor of Arts, Advanced Interactive Computer Graphic Design

November 2007 — July 2009
Degree date: 2009
3.896 G.P.A.

Platt College-Aurora, CO

Associate Degree, Interactive Web Design

September 2005 — November 2007
Degree date: 2007

Skills

  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • Advertisement Design
  • Banner Design
  • Brochure Design
  • Business Cards
  • Concept Design
  • Corporate Identity
  • Cover Design
  • Creative Design
  • Flyer Design
  • Format & Layout
  • Graphic Design
  • Icon Design
  • Infographics
  • Invitation Design
  • Label Design
  • Logo Design
  • Packaging Design
  • Photo Editing
  • Photography
  • Poster Design
  • Presentations
  • Print Design
  • Stationary Design
  • Sticker Design
  • T-Shirt Design
  • Template Design
  • Typography
  • User Interface Design
  • Web Design