Cannabis T-Shirt Design
STRAINWISE® celebrates April 20th every year with a sale and also give-a-ways. For 2017, STRAINWISE® decided to give away T-shirts as part of their annual celebration. In an effort to elevate the perception of the cannabis industry, I designed these shirts to be clean and modern, not your typical cannabis enthusiast stereotype. The use of the “pot leaf” is verboten in STRAINWISE® marketing and branding, save but for one day/event, 4/20. Still, even with carte-blanche to use the cannabis leaf, I wanted the design to be first and foremost and not as a secondary afterthought to the opportunity to use the cannabis leaf in a design. I wanted both to be mostly typographical based, with the cannabis leaf as a supporting visual to the message. The shirts were part of a “free with purchase” offer. Each shirt offered at a different price point. The shirts were very well received by both the staff and the customers at the store level.