Cannabis Consulting Platform Branding
How do you brand a cannabis consulting platform targeted at entrepreneurs? By starting at the beginning, at square one as it were. The SquareOne™ consulting platform is the keystone product/service offering from STRAINWISE® Consulting. A 3 phase system developed by STRAINWISE® Consulting, it is designed to help a cannabis business entrepreneur at any stage of their business. It provides for everything from initial cannabis business license application up to operational cannabis business consultation and everything in between.
The SquareOne™ Cannabis Business Platform Brand
The primary target market for the SquareOne™ platform is cannabis entrepreneurs who are just getting started in the cannabis industry. These are individuals who are looking to break into an emerging market but aren’t sure where to begin. The idea is to provide an all in one business solution that would take the entrepreneur from applying for and winning a license up through being a fully functional and profitable cannabis-based business. The brand needed to be approachable, intelligent, not overwhelming, and most importantly, avoid the “pot leaf” stereotype that has permeated the industry. It is also a product/service from the STRAINWISE® Consulting family of brands and as such should be cohesive with current branding while still unique on it’s own.
The use of the Sentinel and Knockout typefaces ensured continuity with the preexisting STRAINWISE® family of brands. The logomark changed from the familiar hexagon to a much more simplified square or box element. While creatives are often times called upon to be “outside the box thinkers”, the box is seen as a container or a package. In addition to being tied to the platform name, the square logo mark contains the logotype for the brand. This is a play on the concept that the platform contains everything a new cannabis business entrepreneur needs to get started. This visualization of the concent is further reinforced by the slogan…
“Building Your Cannabis Business From SquareOne™”
The brand builds upon the blue and golden orange color palette of STRAINWISE® Consulting. It also incorporates the geometric pattern used by STRAINWISE® Consulting.