Cannabis Pop-Up Display
Conventions and expos are a great way to increase brand reach. Having a branded display at your booth is a requirement to get things started. The STRAINWISE® brand is more than just stores in Colorado. The STRAINWISE® brand represents an elevated execution of the cannabis business model. A new approach to branding and marketing cannabis in the modern age.
Cannabis Lifestyle Branding
STRAINWISE® wanted their booth to be an open concept. More about a lifestyle, not so much about a product. The main message conveyed is that of Higher Living. The STRAINWISE® mantra is one of improvement of one’s self and their surroundings. It can be done through meditation, mindfulness, work-life balance, and yes through cannabis-based products. The curved Pop-up display is a product made by UK supplier, XL Displays, and was selected because of it’s lightweight but durable construction, size, and ease of setup for one person. The main graphic element is a geometric pattern in multiple colors on a dark background. This compliments the geometric shape of the main logomark in the logo which is a striking contrast of the dark background.